Salesforce MCE-Admn-201 Certification Exam Sample Questions

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Salesforce MCE-Admn-201 Sample Questions:

01. A Marketing Cloud Engagement admin at Northern Trail Outfitters (NTO) must set up the keyword CELEBRATION for an upcoming SMS campaign and review the short and long codes available to the account.
Where does the admin manage this configuration?
a) MobileConnect account administration in Setup
b) GroupConnect LINE channel settings in Setup
c) MobilePush app administration in Setup
d) Email Optional Features in Email Studio settings
 
02. Northern Trail Outfitters sends a follow-up email after each online purchase that links to a feedback form hosted on CloudPages. Each time a customer submits the form, that customer should enter a follow-up journey, and the team wants to do this without writing custom code.
Which Journey Builder entry source should the admin use?
a) Data Extension entry source refreshed by an automation
b) API Event entry source
c) CloudPages Form Submit entry source
d) Salesforce Data Event entry source
 
03. Northern Trail Outfitters is assembling the audience for a commercial spring promotion from four sources.
Which two sources meet Marketing Cloud Engagement's definition of a commercial message recipient?
(Choose 2 answers.)
a) Attendee addresses bought from a trade-show organizer
b) Shoppers who ticked a box at checkout to get NTO promotions
c) Buyers who got order confirmations but never opted in to marketing
d) Visitors who signed up on the website for NTO's promotional newsletter
 
04. A partner uploads a subscriber file to the top level of Northern Trail Outfitters' Marketing Cloud Engagement SFTP each night, and the nightly import never picks it up. While looking into it, a team member proposes deleting the SFTP's Reports folder because nobody opens it.
What should the admin do?
a) Have the partner upload into the Import folder, and keep the Reports folder
b) Have the partner upload into the Export folder, and delete the Reports folder
c) Keep the top-level upload, and point the import at a Safehouse location
d) Keep the top-level upload, and replace Reports with a new custom folder
 
05. Northern Trail Outfitters' security team wants the data held in its Marketing Cloud Engagement account encrypted at the storage layer. Users, sends and automations must keep working exactly as before, with no field-by-field encryption choices to maintain.
Which feature meets this requirement?
a) Field-Level Encryption
b) Data at Rest Encryption
c) Enforce Export Email Allowlist
d) Tokenized Sending
 
06. A customer will place one uncompressed, unencrypted file on the Marketing Cloud Engagement SFTP every day at 3 AM. The admin must be alerted if the file isn't there on time. The file must be imported into a staging data extension and then separated into two other data extensions.
Which automation design meets these requirements?
a) File Drop automation: File Transfer activity > Import activity > Filter activity > Query activity 1
b) Scheduled automation: Import activity > Query activity 1 > Query activity 2
c) File Drop automation: Import activity > Query activity 1 > Query activity 2
d) Scheduled automation: Import activity > Query activity 1 > Data extract activity
 
07. An email marketing manager at Northern Trail Outfitters is planning a promotional send to about one million subscribers. The audience is refreshed daily from the e-commerce platform with many custom fields and a unique customer identifier, and the same audience will also receive SMS messages through MobileConnect.
Which data structure should hold this audience?
a) Group
b) List
c) Publication list
d) Data extension
 
08. The legal team asks a Marketing Cloud Engagement admin to automatically process replies to email sends that contain certain keywords, such as “Unsubscribe”, and to discard out-of-office replies so the team can focus on genuine customer responses.
Which functionality should the admin use?
a) Reply Mail Management
b) Event Notification Service
c) Profile Center
d) Automation Studio data extract
 
09. Northern Trail Outfitters (NTO) wants marketers to build segments from complex criteria without writing queries. One promotion targets contacts who opened or clicked an email in the last 30 days and whose stored distance to the nearest NTO store is under 10 miles, and the result must be published as a data extension and refreshed regularly.
Which Marketing Cloud Engagement product fits this need?
a) Data Designer
b) Collect Tracking Code
c) Audience Builder
d) Web Analytics Connector
 
10. Northern Trail Outfitters' batch email sends failed today, and the team only found out when customers complained. The Marketing Cloud Engagement admin wants Salesforce Support to be able to investigate inside the account, and wants the right people alerted to future send failures.
Which two features should the admin use?
(Choose 2 answers.)
a) Account Login Access
b) Data Retention Guidelines
c) Setup Assistant
d) Alert Manager

Answers:

Question: 01
Answer: a		 Question: 02
Answer: c		 Question: 03
Answer: b, d		 Question: 04
Answer: a		 Question: 05
Answer: b
Question: 06
Answer: b		 Question: 07
Answer: d		 Question: 08
Answer: a		 Question: 09
Answer: c		 Question: 10
Answer: a, d

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