Salesforce Marketing Associate Certification Exam Sample Questions

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Salesforce Marketing Associate Sample Questions:

01. How should a data extension be configured to optimize performance in large-scale marketing campaigns?
a) Use text fields for all data types
b) Enable data retention policy
c) Include as many fields as possible
d) Set primary keys to ensure uniqueness
 
02. In the context of personalized marketing, how should messages be tailored to individual customer segments?
a) By reflecting the specific needs and interests of each segment
b) By using the same message across all segments to maintain consistency
c) By focusing solely on product features
d) By sending frequent messages to increase visibility
 
03. What is the primary role of a value proposition in a marketing strategy?
a) To define product pricing
b) To communicate the unique benefits of a product
c) To outline the company’s financial goals
d) To establish HR policies
 
04. When importing data into Marketing Cloud, what is a key requirement to ensure data integrity?
a) The import file must include a header row
b) Data must be in a proprietary format
c) All data must be encrypted
d) Data should be imported daily
 
05. How should marketers manage data under GDPR compared to CCPA?
(Choose Two)
a) Include clear opt-in consent mechanisms
b) Provide easily accessible opt-out options
c) Assume consent for data collection
d) Implement stricter data security measures than required by CCPA
 
06. Where can users find specific help for troubleshooting issues in Marketing Cloud Engagement?
a) Salesforce Knowledge Base
b) Online forums unrelated to Salesforce
c) Any general tech support service
d) Competitor websites
 
07. What are key elements to include in an email opt-in form?
(Choose Two)
a) A pre-checked subscription box
b) Clear explanation of what the subscriber will receive
c) Notice of the privacy policy
d) Details about third-party data sharing
 
08. Where can you typically find engagement metrics such as open rates and click-through rates in Marketing Cloud?
a) Email Studio
b) Journey Builder
c) Audience Builder
d) Web Analytics
 
09. Considering regional privacy laws, what is essential for marketing teams to comply with legal standards?
a) Having a global privacy policy that ignores regional differences
b) Customizing privacy policies to reflect local laws and regulations
c) Collecting as much data as possible regardless of locality
d) Ignoring opt-out requests for simplicity
 
10. Which component is crucial for defining the target market in a marketing strategy?
a) Price points
b) Distribution channels
c) Market segmentation
d) Promotional activities

Answers:

Question: 01
Answer: d		 Question: 02
Answer: a		 Question: 03
Answer: b		 Question: 04
Answer: a		 Question: 05
Answer: a, b
Question: 06
Answer: a		 Question: 07
Answer: b, c		 Question: 08
Answer: a		 Question: 09
Answer: b		 Question: 10
Answer: c

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