Salesforce MC-202 Certification Exam Sample Questions

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Salesforce MC-202 Sample Questions:

01. A marketer has created an event confirmation email that is sent to everyone who registers for one of their cooking-while-camping sessions. The account uses Marketing Cloud Connect to integrate with its CRM, and the marketer wants the CRM record updated as soon as a recipient clicks the Confirm RSVP button.
Which automation solution most easily supports this?
a) Automation Studio
b) Behavioral Triggers
c) Journey Builder
 
02. A retail brand wants to send daily product restock alerts to subscribers who have opted in. The data is refreshed each morning via FTP.
What should the marketer use to automate this process?
a) Journey Builder with Decision Split
b) Filtered Group with Manual Send
c) Email Studio Guided Send
d) Automation Studio with File Drop
 
03. A marketer runs an A/B test comparing two subject lines.
Which two metrics are most relevant for determining the winner?
(Choose 2 answers.)
a) Bounce Rate
b) Unique Opens
c) Total Clicks
d) Forward to a Friend
e) Open Rate
 
04. A company wants to compare how two subject lines performed in a single campaign sent from Email Studio, with no journey behind it.
What Marketing Cloud feature should they use?
a) A/B Testing
b) Send Log
c) Email Tracking Overlay
d) Path Optimizer
 
05. A marketer wants to reuse a branded header and footer across multiple email campaigns while limiting changes to the layout by other team members.
Which feature should they use?
a) HTML Paste
b) Free Form Block
c) Locked Content in Email Template
d) Dynamic Content Block
 
06. Where can a marketer review a complete summary of email send performance, including opens, clicks and unsubscribes?
a) The Tracking Overview in Email Studio
b) The Insights view in Content Builder
c) Entry source reports in Journey Builder
d) Contact analytics in Contact Builder
 
07. A data file is dropped nightly on the Enhanced FTP, and the marketing team wants the automation to run immediately each time the file arrives.
Which entry source should be used?
a) Schedule
b) File Drop
c) API Event
d) Journey Entry Event
 
08. An import of subscriber records into a list failed because of invalid email formatting.
Which feature detects these problems?
a) SQL Query Activity
b) Send Flow
c) List Detective
d) Validation Rule Engine
 
09. A marketer needs to prevent email sends to unsubscribed users stored in the All Subscribers list.
Which subscriber status identifies the records that must be excluded?
a) Active
b) Bounced
c) Held
d) Unsubscribed
 
10. Which two attributes of a data extension can be configured to improve data integrity?
(Choose 2 answers.)
a) Data Type
b) Import Schedule
c) Default Value
d) Suppression Flag

Answers:

Question: 01
Answer: c		 Question: 02
Answer: d		 Question: 03
Answer: b, e		 Question: 04
Answer: a		 Question: 05
Answer: c
Question: 06
Answer: a		 Question: 07
Answer: b		 Question: 08
Answer: c		 Question: 09
Answer: d		 Question: 10
Answer: a, c

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