Salesforce MCAE-Con-201 Certification Exam Sample Questions

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Salesforce MCAE-Con-201 Sample Questions:

01. Which prerequisite must be met for a user to access B2B Marketing Analytics dashboards?
a) The user must be a Salesforce Administrator
b) The user must have the B2BMA Permission Set License
c) The user must be assigned to a Marketing User profile
d) The user must enable HML in Account Engagement
 
02. During discovery, a customer expresses concern about accidental deletion of prospects. Which two safeguards should be recommended?
Select two answers.
a) Restrict “Delete” permission in AE User Roles
b) Enable Recycle Bin retention for 60 days
c) Create a custom validation rule
d) Enable Weekly Data Export for backup
 
03. What is the recommended method to maintain data integrity during a large prospect import into Account Engagement?
a) Use the Prospect Import Wizard without preprocessing
b) Import directly into Salesforce and allow AE sync to handle cleanup
c) Normalize and dedupe data prior to import, then test with a small batch
d) Import into a sandbox first, then copy into production
 
04. A customer wants to increase lead qualification consistency across multiple nurture programs. Which two strategies support this?
Select two answers
a) Standardize scoring rules across all programs
b) Use program-specific scoring inside Engagement Studio
c) Implement a single global grading model
d) Route leads based on the last engagement only
 
05. Which discovery question is most important when assessing a customer’s buyer journey alignment?
a) “How many custom redirects do you use?”
b) “How do you define each stage of the lead lifecycle?”
c) “How many landing pages were created last year?”
d) “Do you use Lightning templates?”
 
06. What is the primary use of Engagement Frequency in Account Engagement?
a) Preventing email fatigue by limiting message volume
b) Improving HTML rendering for mobile devices
c) Applying grading adjustments automatically
d) Routing prospects to sales based on interactions
 
07. Which scenario indicates a need to adjust the customer’s grading criteria?
a) Prospects have high grades but low engagement
b) Prospects convert to opportunities too quickly
c) Prospects have high scores but poor ICP fit
d) Prospects unsubscribe often
 
08. Which two actions can Engagement Studio take when a prospect meets criteria in a “Trigger” node?
Select all that apply.
a) Send an email immediately
b) Adjust the prospect’s score
c) Change the opportunity stage
d) Add the prospect to a Salesforce Campaign
 
09. A consultant discovers that custom fields in Salesforce are not available inside Account Engagement. What is the most likely cause?
a) The fields were not added to the page layout
b) The fields were not mapped in B2BMA
c) The connector sync frequency is too low
d) The fields are not API-enabled
 
10. When assessing a customer’s readiness for a new lead-scoring model, which two areas should be reviewed?
Select two answers
a) Existing demographic segments
b) Current scoring rules and frequency
c) Email throttling settings
d) Form handler usage

Answers:

Question: 01
Answer: b		 Question: 02
Answer: a, d		 Question: 03
Answer: c		 Question: 04
Answer: a, c		 Question: 05
Answer: b
Question: 06
Answer: a		 Question: 07
Answer: c		 Question: 08
Answer: a, b		 Question: 09
Answer: d		 Question: 10
Answer: a, b

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