Salesforce MC-201 Certification Exam Sample Questions

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Salesforce MC-201 Sample Questions:

01. Which Account Engagement feature enables a consistent visual identity across landing pages and other assets?
a) Progressive profiling
b) Completion actions
c) Layout templates
d) Form handlers
 
02. A marketing user is investigating why a prospect is not receiving emails despite being on a list.
Which two events in the prospect audit should the user look for?
(Choose 2 answers)
a) Prospect opted out
b) Prospect created
c) List email sent
d) Email hard bounced
 
03. Sun Solar runs a seasonal Engagement Studio program that must stop processing prospects on the last day of the quarter, without anyone having to remember to act.
What should the marketer configure?
a) A wait step of 90 days at the start of the program
b) A scheduled end date for the program
c) A task for an admin to pause the program at quarter end
d) A suppression list named for the quarter
 
04. Which statement about email deliverability in Account Engagement is true?
a) High open rates improve spam filtering
b) All bounced emails are permanently removed
c) Soft bounces are temporary and may resolve
d) Spam complaints do not affect future sends
 
05. A company is keeping the contact form already built into its WordPress website, and has created an Account Engagement form handler with matching field mappings.
What must happen on the website for submissions to reach Account Engagement?
a) The form handler must be embedded on the page in place of the form
b) The Account Engagement tracking code must be added so it can read the form fields
c) The form must first be rebuilt in Account Engagement's form editor
d) The form must post its submitted field values to the form handler's URL
 
06. How does a wait step function in an Engagement Studio program?
a) It delays an email send based on the prospect's score
b) It holds prospects for a set period before they move to the next step
c) It pauses the whole program indefinitely until an action is taken
d) It re-runs segmentation rules
 
07. Which action can a completion action on a form perform?
a) Add the prospect to a dynamic list
b) Send a list email to every member of a list
c) Add a tag to the prospect
d) Reassign a Salesforce opportunity
 
08. Sun Solar's Request a Quote form asks first-time visitors for name, email and company. The admin wants returning prospects to be asked for their job title on a later visit, rather than being shown the same short form again.
How should the Job Title field's progressive profiling condition be set up?
a) Show Job Title only if the prospect already has data in the Company field
b) Show Job Title when a particular value is chosen in Company during the same submission
c) Show Job Title only to prospects whose score is above a threshold
d) Show Job Title only after the prospect has submitted the form a set number of times
 
09. An administrator maps a new Account Engagement text field to an existing Salesforce number field. Prospects whose value contains letters, such as "approx. 50", start showing sync errors, while prospects with a plain number still sync.
What is the most likely cause?
a) The field is not used in any automation rule
b) The field has not been added to a form
c) The field's sync behavior is set to use Account Engagement's value
d) The values do not fit the data type of the mapped Salesforce field
 
10. Which two benefits does the Account Engagement connector to Salesforce provide?
(Choose 2 answers)
a) Creates a prospect for every Salesforce account
b) Synchronizes lead and contact records with prospects
c) Syncs custom field values between the systems
d) Shares automation rules with Salesforce

Answers:

Question: 01
Answer: c		 Question: 02
Answer: a, d		 Question: 03
Answer: b		 Question: 04
Answer: c		 Question: 05
Answer: d
Question: 06
Answer: b		 Question: 07
Answer: c		 Question: 08
Answer: a		 Question: 09
Answer: d		 Question: 10
Answer: b, c

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