The Salesforce AP-214 exam preparation guide is designed to provide candidates with necessary information about the Marketing Cloud Advanced Cross Channel exam. It includes exam summary, sample questions, practice test, objectives and ways to interpret the exam objectives to enable candidates to assess the types of questions-answers that may be asked during the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional exam.
It is recommended for all the candidates to refer the AP-214 objectives and sample questions provided in this preparation guide. The Salesforce Marketing Cloud Advanced Cross Channel certification is mainly targeted to the candidates who want to build their career in Salesforce Accredited Professional domain and demonstrate their expertise. We suggest you to use practice exam listed in this cert guide to get used to with exam environment and identify the knowledge areas where you need more work prior to taking the actual Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional exam.
Salesforce AP-214 Exam Summary:
|
Exam Name
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Code | AP-214 |
| Exam Price |
Registration fee: USD 150 Retake fee: USD 150 |
| Duration | 60 minutes |
| Number of Questions | 40 |
| Passing Score | 67% |
| Recommended Training / Books | Marketing Cloud Advanced Cross Channel |
| Schedule Exam | |
| Sample Questions | Salesforce AP-214 Sample Questions |
| Recommended Practice | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Practice Test |
Salesforce Marketing Cloud Advanced Cross Channel Syllabus:
| Section | Objectives | Weight |
|---|---|---|
| Mobile (SMS/Push) |
- Identify capabilities of MobileConnect, MobilePush and GroupConnect - Differentiate MobilePush offerings and integration options for WhatsApp - Recall configuration components of Mobile scenarios - Explain features and functionalities of Mobile Studio |
13% |
| Ad Studio | - Convey the importance and capabilities of Ad Studio | 10% |
| Social Studio |
- Identify and apply Social Studio functionality - Recall configuration components of Social Studio - Explain social customer service strategies |
12% |
| Distributed Marketing | - Identify features and differentiate between sending options available | 2% |
| Einstein for Marketing Cloud |
- Identify, articulate and implement Einstein capabilities - Differentiate Einstein for Marketing functionality - Recall configuration components of Einstein for Marketing |
23% |
| Journey Orchestration |
- Articulate best practices of customer journeys - Leverage reporting tools and differentiate capabilities between Datorama and Google Analytics |
25% |
| Triggers | - Identify SOAP/REST capabilities | 7% |
| Interaction Studio | - Understand and articulate best practices of IS capabilities | 8% |