The Salesforce CRT-160 exam preparation guide is designed to provide candidates with necessary information about the Pardot Specialist exam. It includes exam summary, sample questions, practice test, objectives and ways to interpret the exam objectives to enable candidates to assess the types of questions-answers that may be asked during the Salesforce Certified Pardot Specialist exam.
It is recommended for all the candidates to refer the CRT-160 objectives and sample questions provided in this preparation guide. The Salesforce Pardot Specialist certification is mainly targeted to the candidates who want to build their career in Salesforce Marketer domain and demonstrate their expertise. We suggest you to use practice exam listed in this cert guide to get used to with exam environment and identify the knowledge areas where you need more work prior to taking the actual Salesforce Pardot Specialist exam.
Salesforce CRT-160 Exam Summary:
|
Exam Name
|
Salesforce Pardot Specialist |
| Exam Code | CRT-160 |
| Exam Price |
Registration fee: USD 200 Retake fee: USD 100 |
| Duration | 90 minutes |
| Number of Questions | 60 |
| Passing Score | 72% |
| Recommended Training / Books |
Drive Sales with the Pardot Lightning App (PDX101) Prepare for your Pardot Specialist Credential Pardot Releases |
| Schedule Exam | Kryterion Webassessor |
| Sample Questions | Salesforce CRT-160 Sample Questions |
| Recommended Practice | Salesforce Certified Pardot Specialist Practice Test |
Salesforce Pardot Specialist Syllabus:
| Section | Objectives | Weight |
|---|---|---|
| Visitors and Prospects |
- Describe the relationship between visitors and prospects. - Given a scenario, apply the appropriate plan of action using Prospect Audits. |
8% |
| Administration |
- Illustrate how to create, edit, and map fields.
- Explain the relationship between Pardot and Salesforce. - Describe the capabilities of the Pardot Recycle Bin. |
11% |
| Pardot Forms, Form Handlers and Landing Pages |
- Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms. - Identify the capabilities, use cases and interpret reporting metrics for landing pages. |
20% |
| Lead Management |
- Explain the components and use cases of an automation rule.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists. - Define the capabilities of a completion action. - Define the capabilities of a segmentation rule. - Define the capabilities of page actions. - Explain what a Score measures and how scoring is managed. - Explain what a Grade measures and how grading is managed. - Identify the capabilities and use cases of custom redirects. |
24% |
| Email Marketing |
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email. - Distinguish between the metrics collected in Pardot email reporting. |
20% |
| Engagement Studio |
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets. |
17% |