Salesforce AP-216 Certification Exam Sample Questions

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Salesforce AP-216 Sample Questions:

01. Halcyon Media Group runs separate Marketing Cloud Personalization datasets for its news, sports and events sites. Before renewal, the administrator must track org-wide and per-dataset usage against the monthly unique visitor and named individual profile limits.
Which Personalization feature is designed for this task?
a) The Behavior Report, graphed by logged-in status
b) The Recent Visitors report in each dataset
c) The Technology report, filtered by device
d) The Consumption report
 
02. Cobblestone Pet Supply ran an exit popup campaign in Marketing Cloud Personalization. During the attribution window it recorded 20,000 impressions, 1,000 dismissals and 600 clicks. The 8,000 unique visitors who saw it placed 400 orders worth $50,000 in total.
Which statements about the campaign's metrics are correct?
(Choose 2 answers.)
a) The dismissal rate is 5%
b) The dismissal rate is 12.5%
c) The average order value is $125
d) The average order value is $6.25
 
03. Hollis Kitchenware's recommendations campaign aims to raise revenue per user. Visitors who qualify and see the control experience produce revenue per user of $40.00, and qualifying visitors who see the recommendations experience produce $46.00.
What lift does campaign statistics report for the campaign?
a) 13.0%
b) 15.0%
c) 115.0%
d) 6.0%
 
04. Ravensgate Publishing's open time item template shows each book's cover, title and price. A nightly ETL feed lowers the price on thousands of books, and the editors ask how the recommendation images in newsletters opened afterward come to show the new prices.
How does Personalization handle this?
a) Images refresh only after the item template is republished
b) Each email open renders a brand-new image directly from the catalog record
c) Changed items are queued and their CDN images refreshed in batches
d) New prices appear only for subscribers whose newsletter is sent after the feed runs
 
05. Lakeport Cycles published an A/B test web campaign on its homepage yesterday, allocating 50% of traffic to each of two static hero banners. Neither experience has experience-level rules, attributes or recommendations, and both rendered correctly in testing.
After the first few hundred visitors, the report shows one experience with about 60% of impressions. The merchandising manager wants to fix the split before the test continues.
What should the consultant advise?
a) Leave the allocation as set; the split moves toward it as traffic grows
b) Raise the under-served experience's allocation until impressions even out
c) Republish the campaign so that allocations are recalculated for new visitors
d) Visitors who click are being shifted into the leading experience, so lock the groups
 
06. Coralwood Pharmacy builds User ETL files in Marketing Cloud Engagement Automation Studio and sends several of them to the Personalization SFTP each day. The developer copied the standard naming example and is producing names such as user-2024-05-14_09-30-00.csv.
Which file naming format should the developer use for these Automation Studio files?
a) user-yyyy-mm-dd_hh-mm-ss.csv, the format already in use
b) user-yyyy-mm-dd_hh.csv, with the hour but no minutes or seconds
c) user-yyyy-mm-dd.csv, carrying the date alone
d) user.csv, overwritten by each new export
 
07. Which web campaign template type appears above, below, or to the left or right of a page element, with an arrow pointing to that element to draw attention to it?
a) Infobar message
b) Popup message
c) Callout message
d) Inline message
 
08. Maplecrest Cosmetics runs English and French versions of its site on one dataset with catalog localization enabled. The sitemap builds each product's _id from the localized URL slug, so the same lipstick has a different ID on each language version.
What will this design cause?
a) One catalog item holding both languages, as localized attributes are stored on a single item
b) An automatic merge of the two IDs when reinit() runs on a language switch
c) Unmatched French pages, which fall back to pageTypeDefault until each language gets its own page type
d) Extra catalog items for the same product, with attribution split between the site's locales
 
09. Dunmore Sports builds its category hierarchy with the Category ETL and ID paths. Its sitemap sends only the lowest category on product views, such as Running from Mens | Footwear | Shoes | Running. A segment of shoppers who viewed the Mens category is missing many shoppers who browsed running shoes.
What should the developer change so that a view counts against every tier?
a) Include every tier of the category path in the event, each one sent as an individual tag
b) Send the path as a single pipe-delimited tag, which the Category ETL hierarchy then splits into tiers
c) Change category cardinality to One per Item so the lowest category inherits its parents
d) List only the lowest category in the Product ETL so the structure builds itself
 
10. Sorrel Bikes, a new Marketing Cloud Personalization customer using the SalesforceInteractions namespace, takes preorders for limited models. Its sitemap sends a Preorder order interaction on the preorder confirmation page and a Purchase order interaction on the standard checkout confirmation page. The merchandising team expects preorders to appear among each rider's orders in Personalization.
What will the team see?
a) Preorders appear among each rider's orders as soon as the Preorder interaction is accepted
b) Preorder events are rejected, and only Purchase order interactions reach the dataset
c) Preorders are converted into Purchase orders at checkout
d) Preorder events are accepted, but only Purchase updates a rider's orders

Answers:

Question: 01
Answer: d		 Question: 02
Answer: a, c		 Question: 03
Answer: b		 Question: 04
Answer: c		 Question: 05
Answer: a
Question: 06
Answer: b		 Question: 07
Answer: c		 Question: 08
Answer: d		 Question: 09
Answer: a		 Question: 10
Answer: d

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