The Salesforce AP-216 exam preparation guide is designed to provide candidates with necessary information about the Marketing Cloud Personalization exam. It includes exam summary, sample questions, practice test, objectives and ways to interpret the exam objectives to enable candidates to assess the types of questions-answers that may be asked during the Salesforce Marketing Cloud Personalization Accredited Professional exam.
It is recommended for all the candidates to refer the AP-216 objectives and sample questions provided in this preparation guide. The Salesforce Marketing Cloud Personalization certification is mainly targeted to the candidates who want to build their career in Salesforce Accredited Professional domain and demonstrate their expertise. We suggest you to use practice exam listed in this cert guide to get used to with exam environment and identify the knowledge areas where you need more work prior to taking the actual Salesforce Marketing Cloud Personalization Accredited Professional exam.
Salesforce AP-216 Exam Summary:
|
Exam Name
|
Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Code | AP-216 |
| Exam Price |
Registration fee: USD 150
Retake fee: USD 150
|
| Duration | 75 minutes |
| Number of Questions | 50 |
| Passing Score | 70% |
| Recommended Training / Books | Getting Started with Marketing Cloud Personalization Fundamentals |
| Schedule Exam | |
| Sample Questions | Salesforce AP-216 Sample Questions |
| Recommended Practice | Salesforce Marketing Cloud Personalization Accredited Professional Practice Test |
Salesforce Marketing Cloud Personalization Syllabus:
| Section | Objectives | Weight |
|---|---|---|
| Solution Overview |
- What is Marketing Cloud Personalization? - Business value of real-time interaction management (RTIM) - Typical use cases - Product terminology - Core components of a standard implementation |
16% |
| Setup & Administration |
- Setup - User attributes - Identity system |
6% |
| Data Integration |
- Data flows in and out of Marketing Cloud Personalization - ETL feed system - Salesforce Connector - Event API |
14% |
| Sitemap |
- Overview and best practices - Web SDK - Catalog and page mapping - Content zones - Unified customer profile |
18% |
| Segmentation |
- Segment overview - Segment rules - Export segments - Journey Builder segment listener - Filters and goals - Reporting and analytics |
18% |
| Einstein Capabilities |
- Einstein recipes - Ingredients |
10% |
| Activation |
- A/B Testing - Open time email campaigns - Mobile campaigns - Server-side campaigns |
18% |