Salesforce MC-202 Certification Exam Sample Questions

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Salesforce MC-202 Sample Questions:

01. A marketer sent three emails last week. Send 1 delivered 10,000 emails and earned 500 unique clicks. Send 2 delivered 1,000 and earned 100. Send 3 delivered 1,000 and earned 30.
What is the click-through rate for the week's sends as a whole?
a) 5.25%, total unique clicks divided by total delivered across the three sends
b) 6.0%, the average of the three sends' individual click-through rates
c) 10.0%, the click-through rate of the best-performing send of the week
d) 5.0%, the click-through rate of the largest send, since it carries most of the volume
 
02. An import into the Events data extension is set to skip rows with bad data rather than fail. It completes, but the import notification reports that some rows were not imported. Every one of those rows has the text TBD in the EventDate column, which is defined as a Date field.
Why were these rows skipped?
a) The import used Add Only, so rows whose EventDate already existed were ignored
b) Date fields cannot be loaded from a file and must be set by a SQL Query activity
c) A value that cannot be stored in the field's data type is bad data, so the row is skipped
d) The EventDate field has a default value, and an import cannot override a default value
 
03. The CRM team switches its nightly export from a full customer file to a file containing only the records that changed that day. The automation's Import activity, which loads the Master Customers data extension, still uses the Overwrite update type.
What will the Master Customers data extension contain after the next run?
a) Every existing customer, with the changed records updated from the file
b) Only the customers whose records changed that day
c) Every existing customer, plus a second row for each changed record
d) The same data as before, because Overwrite rejects a smaller file
 
04. A customer reports never receiving the third email in a journey. The marketer wants to see which activities this contact passed through and where they left the journey.
Where should the marketer look?
a) The run history of the automation activities that load the entry data
b) The send tracking for the third email's job in Email Studio
c) The data model for the contact in Contact Builder
d) The journey's record of that contact's path through its activities
 
05. A scheduled automation has three steps: a Send Email activity for a daily digest, an Import activity, and a SQL Query activity that builds tomorrow's audience. Today the digest sent successfully, but the import failed on a malformed file and the query never ran. The vendor has supplied a corrected file, and the audience must be rebuilt today without sending the digest again.
What is the most efficient way to do this?
a) Use Run Once on the whole automation so that every step runs again in order
b) Use Run Once on the automation and select only the import and query activities
c) Leave the automation alone and let tomorrow's scheduled run process the corrected file
d) Build a new automation that reuses the import and query activities, then run it
 
06. Northern Trail Outfitters connects Marketing Cloud to Sales Cloud with Marketing Cloud Connect. When a support case is closed in Sales Cloud, the customer should enter a survey journey shortly afterward. The team has no developer resources.
Which entry source should be used?
a) API Event entry source, called from Sales Cloud whenever a case closes
b) Data extension entry source on synchronized case data, run weekly
c) Salesforce Data entry source, triggered when a case record is closed
d) CloudPages Smart Capture entry source on a survey landing page
 
07. A marketer corrected a pricing error in the email used by an order confirmation triggered send and saved the email. Customers who order afterward still receive the old price.
What should the marketer do?
a) Change the triggered send's send classification so the email is reloaded
b) Recreate the sender profile used by the triggered send
c) Save a copy of the corrected email under a new name in Content Builder
d) Pause the triggered send, publish the changes, and restart it
 
08. An automation has a single step containing two activities: a SQL Query activity that rebuilds the WeeklyOffer data extension with the Overwrite action, and a Send Email activity that sends to WeeklyOffer. In some weeks the email reaches the previous week's audience.
Which change fixes this?
a) Move the Send Email activity into a later step so that it starts only after the query step finishes
b) Add a Wait activity to the same step so that both activities pause before they run
c) Change the query's data action from Overwrite to Update so that rows are refreshed in place
d) Replace the Send Email activity with a journey that uses WeeklyOffer as its entry source
 
09. An automation has a single step containing two activities: a SQL Query activity that rebuilds the WeeklyOffer data extension with the Overwrite action, and a Send Email activity that sends to WeeklyOffer. In some weeks the email reaches the previous week's audience.
Which change fixes this?
a) Change the query's data action from Overwrite to Update so that rows are refreshed in place
b) Add a Wait activity to the same step so that both activities pause before they run
c) Move the Send Email activity into a later step so that it starts only after the query step finishes
d) Replace the Send Email activity with a journey that uses WeeklyOffer as its entry source
 
10. A marketer's complaint rate has stayed low for months. Most of the list uses one large free mailbox provider that does not report individual spam complaints back to senders. The marketer cites the low rate as proof that subscribers welcome the current send frequency.
What is the best assessment of this claim?
a) The claim holds, since every spam click is reported back and recorded against the send
b) The rate overstates complaints, because spam filters file reports for messages subscribers never saw
c) The claim holds if the unsubscribe rate is also low, because complaints are recorded as unsubscribes
d) The rate understates complaints, because that provider's spam reports never reach the sender

Answers:

Question: 01
Answer: a		 Question: 02
Answer: c		 Question: 03
Answer: b		 Question: 04
Answer: d		 Question: 05
Answer: b
Question: 06
Answer: c		 Question: 07
Answer: d		 Question: 08
Answer: a		 Question: 09
Answer: c		 Question: 10
Answer: d

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