Salesforce MCE-Con-201 Certification Exam Sample Questions

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Salesforce MCE-Con-201 Sample Questions:

01. Northern Trail Outfitters upgraded its preference center so customers can choose which product categories they hear about and can ask to receive fewer emails. They want the delivery options of a Journey Builder email activity to honor these choices.
Which two options could meet the requirement?
(Choose 2 answers.)
a) Auto-Suppression List
b) Publication List
c) Suppression List
d) Send Throttling
 
02. A SQL Query activity fails when its FROM clause names a data extension by the data extension's External Key.
What should the query use to refer to the data extension?
a) The data extension's name
b) The folder path where the data extension is filed
c) The data extension's description
d) The External Key with the ENT. prefix added in front
 
03. Northern Trail Outfitters wants to send a special discount offer to the engaged customers on its email list. The consultant is gathering requirements before building the audience.
What must be resolved before the audience can be generated?
a) The date and time the offer email should go out to customers
b) Which From name and sender profile the offer email will use
c) What discount and creative the offer email will feature
d) Which behaviors, over what period, count as engaged
 
04. Northern Trail Outfitters sends a weekly coupon email. The audience, about 200,000 subscribers, is built by combining data from several data extensions. Three days after the coupon, subscribers who haven't opened it should get a reminder at their individually optimized send time.
Which solution should be used?
a) Automation Studio alone, with two Send Email activities
b) Automation Studio feeding a Journey Builder journey
c) Automation Studio with Distributed Marketing
d) Journey Builder alone, with a Data Extension entry source
 
05. A customer wants Sales Cloud to be the system of record for the email messages it sends from Marketing Cloud Engagement. However, the customer sends only to audiences built from custom objects and cannot use the Contact ID or Lead ID as the contact key.
What is the implication of this data model when using Marketing Cloud Connect?
a) Email sends will fail for any subscriber without a Contact ID or Lead ID
b) Salesforce reports and campaigns can still be used as send audiences as they are
c) Email tracking will not be tied back to the recipients' Sales Cloud records
d) Synchronized data extensions cannot be used in the account
 
06. Northern Trail Outfitters wants a query that populates a data extension with the email subscribers who belong to a specific publication list.
Which data view should the query use?
a) _ListSubscribers
b) _Subscribers
c) _BusinessUnitUnsubscribes
d) _EnterpriseAttribute
 
07. Northern Trail Outfitters is evaluating MobileConnect for SMS messaging in its UK, German and Swiss subsidiaries. Each subsidiary has its own business unit, and the team wants to know whether one long code could serve all three markets.
Which discovery question determines whether additional long codes are needed?
a) Do messages need to support UTF-8 characters?
b) Do the subsidiaries need different SMS send blockout windows by country?
c) Do they need separate SMS reporting for each country?
d) Do subscribers need to text in to a number in their own country?
 
08. Northern Trail Outfitters wants to target every customer who has registered to receive push notifications from its app, which uses the MobilePush SDK.
How should this segment be created?
a) In Journey Builder, admit the full customer data extension through a Data Extension entry source
b) In Email Studio, filter the All Subscribers list on the HTML Email preference attribute
c) In MobilePush, create a filtered list that selects contacts by their push opt-in status
d) In Contact Builder, create a population for the contacts who installed the app
 
09. Northern Trail Outfitters wants to capture dietary preferences from contacts registered for an upcoming launch event. It has a data extension of the registered contacts and will text them through MobileConnect, asking them to reply with their dietary preference. Each reply will be written to a data extension with AMPscript.
Which two MobileConnect message templates should be used to send the request and capture the replies?
(Choose 2 answers.)
a) Text Response
b) Outbound
c) Info Capture
d) Vote/Survey
 
10. Northern Trail Outfitters has acquired a company and is importing its customers into Marketing Cloud. Commercial emails must never reach addresses that opted out with the acquired company, and the suppression must apply automatically to commercial sends across the account without anyone selecting a list at send time.
Which feature should they use?
a) Exclusion list
b) Suppression list
c) Exclusion script
d) Auto-suppression list

Answers:

Question: 01
Answer: b, c		 Question: 02
Answer: a		 Question: 03
Answer: d		 Question: 04
Answer: b		 Question: 05
Answer: c
Question: 06
Answer: a		 Question: 07
Answer: d		 Question: 08
Answer: c		 Question: 09
Answer: a, b		 Question: 10
Answer: d

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