Salesforce AP-214 Certification Exam Sample Questions

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Salesforce AP-214 Sample Questions:

01. An analyst at Brightwater Insurance wants to filter subscribers by their Einstein Engagement Scoring results to build a segment for a batch send in Email Studio.
Where does the analyst find the contact-level email scores to filter on?
a) In the Messaging Insights dashboard's list of recent sends
b) In the Einstein_MC_Predictive_Scores data extension
c) In the _Subscribers data view, in a score column Einstein adds
d) In the Einstein_MC_MobilePush_Scores data extension
 
02. Members of Summit Ridge Bank's welcome journey report missing messages. The consultant opens the running journey's Health panel to investigate one member who seems to have left early.
Which two things can the consultant see or do from the Health panel?
(Choose 2 answers.)
a) Search by contact key to view that member's path through the journey
b) View the website pages the member visited after clicking an email
c) See the current population and goal attainment for this version
d) Edit the wait times of the running version from the panel
 
03. Kestrel Motors wants Interaction Studio to target website visitors by the vehicles each person already owns, and many customers own more than one vehicle. The ownership data lives in the dealer system.
How should the consultant bring this data in?
a) As campaign promotions shown on each of the vehicle pages
b) As a static relationship used as an Einstein Recipe ingredient
c) As segments exported to the dealer system over SFTP
d) As a user profile object loaded through its ETL feed
 
04. A telecom provider operates in a region where marketing texts must not arrive late at night. Several teams schedule its MobileConnect messages, and the compliance lead wants one account-level control that stops sends during those hours.
Which MobileConnect account setting meets this need?
a) The account From Name
b) Stored headers and footers
c) The send blockout setting
d) A custom STOP keyword for night hours
 
05. Quillon Games defined a LevelComplete event in Mobile App Event Management and built a journey with a Mobile App Event entry source for it. The app's developers track the same action in the MobilePush SDK as level_complete. No players enter the journey.
What is the most likely cause?
a) The event name must exactly match the name the SDK tracks
b) The journey also needs a MobilePush Message Engagement entry source
c) Entry mode on each player's contact record is not Re-entry at any time
d) Mobile App Events must first be written to a sendable data extension
 
06. Brightwater Clinics holds patients in a Wait By Attribute activity until two days before the appointment date stored for them. Some patients enter the journey with no appointment date, and others enter only one day before their appointment.
What happens to these patients when they reach the wait?
a) They stay in the wait until an appointment date is added to their data
b) They wait for one day, the default duration
c) They exit the journey because the wait cannot calculate an end time
d) They move straight on to the next activity
 
07. Larkspur Outdoor runs both its Facebook and Instagram ads from one Facebook ad account. It wants its loyalty members as a custom audience for an Instagram campaign, and the ad manager asks how Ad Studio reaches Instagram.
How should the consultant set this up?
a) Export the members to Instagram through a Lead Capture task
b) Send the audience to Facebook and target it on Instagram
c) Add the members as an Instagram stream in Social Studio Engage
d) Ask Ad Studio to build an Instagram lookalike from the members
 
08. Rowan Books uses a Send Email activity with Einstein Send Time Optimization in Automation Studio to reach a very large data extension. Every email must arrive between 9 a.m. and 3 p.m.
How should the team set up the activity?
a) Start it before 9 a.m. and lengthen the duration to cover processing time
b) Start it at 9 a.m. and keep a six-hour duration, since processing runs after the window
c) Keep loading new contacts into the target data extension during processing
d) Schedule it once a week so Einstein can choose any of the 168 hours
 
09. Developers at Ostrava Freight are moving several triggered emails from classic triggered sends to the Transactional Messaging API. The account has several business units, and the developers ask how each method decides which objects a request can reach.
Which two statements are accurate?
(Choose 2 answers.)
a) Classic triggered sends use the definition's external key
b) The Transactional Messaging API uses the context of the authentication token
c) The Transactional Messaging API uses the send classification on the definition
d) Classic triggered sends use the Client.ID property in the request body
 
10. Which MobileConnect feature defines how the account handles incoming texts whose keyword it does not recognize, such as a misspelled campaign keyword?
a) HELP keyword created by an admin
b) Custom STOP keyword added to the defaults
c) Default Keyword
d) Account-level From Name

Answers:

Question: 01
Answer: b		 Question: 02
Answer: a, c		 Question: 03
Answer: d		 Question: 04
Answer: c		 Question: 05
Answer: a
Question: 06
Answer: d		 Question: 07
Answer: b		 Question: 08
Answer: a		 Question: 09
Answer: b, d		 Question: 10
Answer: c

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